Impact Of Brand Image On Customer Loyalty Pdf

Impact Of Brand Image On Customer Loyalty Pdf. Relationship between brand image and loyalty intention VazquezCarrasco and Foxall (2006) found that the social confident and special brand/ product image has a positive impact on loyalty intention if the customer received high social benefit from the salesperson then he will be more loyal with a salesperson (Reynolds and Beatty 1999) .

PDF filebrand image has a significant effect on customer satisfaction H4 Service quality has a significant and positive effect on customer satisfaction The quality of services in the banking sector has a positive impact on customer loyalty level because the higher the quality of services provided by banks the higher the level of customer loyalty.

Impact of brand image on customer loyalty

PDF filealthough theoretically it can be argued that brand association brand awareness and perceived quality will lead to customer loyalty as brand image is considered to represent the aspect of market offering that enables organizations create associations in the minds of the customers and add extra value in form of emotional.

The Impact of Brand Image towards Customer Loyalty with

PDF fileSpecifically some studies prove that brand image not only influences customer loyalty directly but also impacts on it through other me diating factors However some research results demonstrate that brand image exerts no direct influence on cus tomer loyalty but it can impact on customer loyalty via customer satisfaction.

The Impact of Brand Image, Customer Loyalty with Customer

PDF filerelationship with a brand image In fact customer perception of their interaction with a brand is capable to reshape the brand image in their mind Ogba and Tan (2009) agree that brand image represents the customer’s perception of a brand as reflected by the brand connection held in the consumer memory bank The Relationship between Customer Experience and Customer Loyalty.