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For courses in Business International Business A Millennial Approach International Business The New Realities caters to a millennial audience the most diverse and educated generation to date The book speaks to readers of the technological age facing a diverse and evolving economic environment fueled by the Internet and multimedia sources.

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For courses in international business This ISBN is for the bound textbook which students can rent through their bookstore A modern approach to international business International Business The New Realities 5th Edition caters to a postmillennial student audience the most diverse and educated generation to date The book connects to students of the technological.

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This paper picks up on the four new realities of the contemporary business landscape highlighted above namely the growth of populism and economic nationalism sustainable development and climate change new digital technologies and the changing power relationships between firms and between firms and governments We briefly discuss each.